About Us

ABOUT US – OR SHOULD WE EVEN TRY TO EXPLAIN?

Ever had one of those moments where life throws a million questions at you, and all you can do is shrug and say, I don’t fucking know? Yeah, us too.

That’s exactly how this brand was born—out of pure, unapologetic confusion. Should we be productive or take a nap? Burn candles or calories? Organize our desks or our entire lives? Hell if we know. But if we’re going to be lost in this chaotic mess of adulthood, we might as well look good doing it.

So, we created I Don’t Fucking Know! – a brand for those who embrace the uncertainty of life with a laugh, a little bit of sarcasm, and a damn good sense of style. Whether you’re questioning your life choices over coffee or just need a shirt that screams “I have no clue, but I look cool”, we’ve got you covered.

So go ahead, wear your confusion proudly. After all, does anyone really have it all figured out?

…We don’t fucking know.